From the studio
Notes on
design that works.
Brand identity, web design, and flyer design — thoughts from projects we've actually shipped.
Behind the build: Bridgeway Collective
A new website, a rebrand, and a networking event with tickets live on day one — how the project actually came together.
Read the postBrand identity vs. just a logo: what's the difference
A logo is one piece of a brand identity, not the whole thing. Here's what's actually included — and why it matters once you start designing anything else.
Read the postHow often should you refresh your flyer design?
Set-it-and-forget-it branding goes stale faster than most business owners think. Here's how to know when it's time.
Read the post5 things your website needs before you launch
The basics that get skipped when a site ships fast — and the ones that quietly cost you traffic and trust for years after.
Read the post